So all of last week we’ve been talking and developing the idea of what the concept for our film could be. Seeing as had Fight Club, we wanted to play around with the theme of “Anti-Capitalism” and “subliminal messages” combined with the themes of Nihilism.
“Nihilism is the belief that all values are baseless and that nothing can be known or communicated. It is often associated with extreme pessimism and a radical skepticism that condemns existence. A true nihilist would believe in nothing, have no loyalties, and no purpose other than, perhaps, an impulse to destroy. While few philosophers would claim to be nihilists, nihilism is most often associated with Friedrich Nietzsche who argued that its corrosive effects would eventually destroy all moral, religious, and metaphysical convictions and precipitate the greatest crisis in human history. In the 20th century, nihilistic themes–epistemological failure, value destruction, and cosmic purposelessness–have preoccupied artists, social critics, and philosophers. Mid-century, for example, the existentialists helped popularize tenets of nihilism in their attempts to blunt its destructive potential. By the end of the century, existential despair as a response to nihilism gave way to an attitude of indifference, often associated with antifoundationalism.”
Nihilism | Internet Encyclopedia of Philosophy. 2016. Nihilism | Internet Encyclopedia of Philosophy. [ONLINE] Available at: http://www.iep.utm.edu/nihilism/. [Accessed 11 February 2016].
When we talked about playing around with the idea of our artefact having subliminal messages, we thought we could maybe make the artefact itself subliminal. We got thinking and we thought “How would members of FightClub communicate that there is a fight club without talking about it and without exposing themselves. We then thought we could make our artefact a public art piece by hiding stickers all around belfast for people to find and see, but hind them in discreet places. From here the artefact began to take on two parts.
The physical artefact, and the subliminal artefact. The idea behind the subliminal artefact is that it’s not the stickers, but the idea that they’re actually out there for people to go around and look at. We began making the physical artefact.
The Physical Artefact
So for the physical artefact, we looked into recurring themes within the film. We noticed that if you look closely, you will be able to see that there is a starbucks coffee cup in near enough every shot. So started coming up with ideas based around a coffee cup. This eventually went on to inspire the idea that we could have a coffee cup, filled with coffee and broken teeth floating on the surface; suggesting the aftermath of a fight. Megan made most of the teeth, I attempted to make a few and painted them. Then she went on to make even more which were kept in a separate jar. Here’s some of the results.
After this Megan went on to photograph these and then turned them into graphics. Megan, Gianni and I all went around belfast sticking them around in subtle locations and this is what the subliminal artefact was all about. Gianni was with us for the first few then headed back to university as me and megan finished up. Below are some of the best photos of the subliminal artefact.
So that’s our artefact!
Megan took some photos of Gianni and I and we played around with fight club themed graphics (and i’m cringing at myself but ah well.) After Megan took the photos I tweaked them a little in photoshop!
When creating these i looked into the style of the following artist’s pieces.
![Fight Club](https://misprintedpages.files.wordpress.com/2013/07/fight-club-art.jpg?w=574&h=323)
Unfortunately I couldn’t find out who created the piece above so i’ll reference the link I found it from below.
5 ways Fight Club will change how you look at the world. 2016. 5 ways Fight Club will change how you look at the world. [ONLINE] Available at: http://inktank.fi/5-ways-chuck-palahniuks-fight-club-will-change-the-way-you-look-at-the-world/. [Accessed 12 February 2016].
Gianni played around with making the starbucks coffee cup symbol woman looking more like Marla. The image on the left was gianni’s version, I tweaked it a little on the right so the arm wasn’t hovering and coloured. Just small edits to make it fit the theme because I liked his idea.
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